New logo by Pierre Portelli

 


 

A blue oval, symbolic of the Mediterranean basin, acts as backdrop to Inizjamed's bold and clear namestyle.


Through different weights in the typeface used, subtle reference is made to the dual make-up of the word Inizjamed being inizja Maltese for inizjattiva, initiative, and Med,  Mediterranean.  


The focal point of the design is an orange coloured drop in the belly of the letter "a" a metaphorical reference to the vital drop quenching the cultural thirst. This creates a dynamic visual, which graphically embodies Inizjamed's commitment towards the regeneration of culture and artistic expression in the Maltese Islands and actively promotes a greater awareness of the cultures of the Mediterranean.

 

Pierre Portelli

www.pierreportelli.com

 

October 2005